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Data Enrichment

What this means

Updating, cleaning and enhancing existing data to make it more useful for practical business applications.

Dracore Data Sciences is a Quality Data Bureau located in Johannesburg, South Africa. Dracore Data Sciences has developed a comprehensive South African Population Database.

In today’s age, companies make use of data and technology to gain a competitor edge and make informed business decisions. On that basis, data is one the greatest assets to a company. It helps you connect with people, solve problems and develop business strategies.

But only good quality data can do this. Dracore Data Science’s philosophy is based on two simple truths. Good data, is clean data. The cleaner the data, the greater the results. Dracore Data Sciences is committed to offering only top quality data to our clients.

This means that you get;

  • Information that is up-to-date
  • A delivery format free of duplications and ambiguity
  • Access to information that can verify information regularly
  • A service that adheres to codes of transparency

Good Quality Data means you have a powerful tool for innovation and growth in your industry.

You will not find better contact rates outside of our Contact Data Mart that consists of credit bureau, SMS delivery, call centre dispositions and various collaborations we have with partners.

How we do it

We spend a lot of time focusing on data quality. Data quality isn’t just about cleaning the data you already have, it’s also about enhancing your data to fill gaps and adding value by creating as complete a picture as possible to support the decision-making process. This process includes completing, fixing or augmenting types of information to complete a data record. This could be as simple as adding a missing postal code to a data record with geographic data based on a name or address match.

Some of the types of data included are: 

  • Geographical information
  • Demographical information
  • Behavioural information
  • Psychographic information

In this way you can  also easily resurrect old clients whose contact information had been outdated.

Keeping your Customer Database is essential in maintaining open channels of communication with your Customers after the initial on boarding process. Dracore Data Sciences works with its clients to enrich and cleanse Customer databases so if there are changes in contactability or important life changing events, the custodian of the Customer database is in a position to communicate the correct message to the Customer at the right time, all the time.

Not only does Data Enrichment allow you to stay in contact with Customers for servicing purposes but it will also ensure that you can activate an effective retention strategy as it is well known that it is at least three times more cost effective to keep a Customer than to on-board a new Customer.

In some industries, like the Life Assurance and Banking, The FSB (Financial Services Board), make it compulsory for companies to intensify their efforts in keeping their Customer databases up to date. The benefits are far reaching, if we just look at the unclaimed benefits challenges that Life Assurance and Retirement funds face.

It is a reality that companies lose contact with their Customers during the lifespan of the relationship for various reasons such as;

  • Policy Holders do not notify Life Assurance companies of changes to their contact details
  • Policy Holders die and there are either no nominated beneficiaries or contact details are out of date
  • People forget that they took out a policy years ago and lose their policy documents
  • Customers change jobs, move house and even provinces
  • Customers change contact details when they take out new cellular contract

Dracore Data Sciences, Data Enrichment process will ensure that the most up to date contact information is added to your Customer database as well as put the database through a verification process that will confirm relationships and the deceased status of your Customers.